Gulf Research

Brand Equity Studies
	Oilfield Service Corporate
	Drill Bits Suppliers
	Well Logging, Testing and Formation Evaluation
	Completions Technologies Suppliers
	Production Chemicals Suppliers
	Drilling Systems and Technologies Suppliers
	Production Services Suppliers
	Technical Computing Software/Services Suppliers
	Fluid Systems Suppliers
	Calculating Brand Equity for Investor Relations
Marketing Effectiveness Studies
	Marketing Communications Effectiveness (Print and Web)
	Sales Force and Tradeshow Effectiveness
Customer Satisfaction
	Net Promoter® Benchmarking
Oilfield Employer Reputation
	Attracting and Retaining Employees in the Oilfield

		World Oil Business Confidence Index (PDF)

		Competing for talent in the oil patch (PDF)

Drill Bits Suppliers – Brand Equity Study

Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of drill bits.

Security DBS
Hughes Christensen
Smith Bits
Reed Hycalog
Varel

July 2007