Drilling Systems and Technologies Suppliers – Brand Equity Study

Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of managed pressure, underbalanced, directional, extended reach, rotary steerable, coiled tubing drilling, casing drilling, geosteering, LWD/MWD systems, hole enlargement services.

Sperry Drilling Services
Schlumberger
Baker Hughes INTEQ
Weatherford
Tesco
Scientific Drilling
Pathfinder

September 2007