Currently available for purchase
Brand Equity Measurement
Corporate Brand Equity
Drill Bits Brand Equity
Drilling Technologies Brand Equity
Pressure Pumping Services Brand Equity
Completions Brand Equity
Production Services Brand Equity
Well Logging, Formation Evaluation Brand Equity
Well Testing Services Brand Equity
Well Intervention Services Brand Equity
Improving ROI on Marketing
Salesforce Effectiveness
Advertising Effectiveness
Trade Show Effectiveness
Successful New Product Commercialization
Attracting and Retaining New Employees in the Oilfield
Customer Experience and Brand Loyalty
 
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World Oil Business Confidence Index (PDF)
  Competing for talent in the oil patch (PDF)

Drawing Winners



Drilling Systems and Technologies Suppliers – Brand Equity Study

Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of managed pressure, underbalanced, directional, extended reach, rotary steerable, coiled tubing drilling, casing drilling, geosteering, LWD/MWD systems, hole enlargement services.

Sperry Drilling Services
Schlumberger
Baker Hughes INTEQ
Weatherford
Tesco
Scientific Drilling
Pathfinder

 

 

 

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