Gulf Research

Brand Equity Studies
	Oilfield Service Corporate
	Drill Bits Suppliers
	Well Logging, Testing and Formation Evaluation
	Completions Technologies Suppliers
	Production Chemicals Suppliers
	Drilling Systems and Technologies Suppliers
	Production Services Suppliers
	Technical Computing Software/Services Suppliers
	Fluid Systems Suppliers
	Calculating Brand Equity for Investor Relations
Marketing Effectiveness Studies
	Marketing Communications Effectiveness (Print and Web)
	Sales Force and Tradeshow Effectiveness
Customer Satisfaction
	Net Promoter® Benchmarking
Oilfield Employer Reputation
	Attracting and Retaining Employees in the Oilfield

		World Oil Business Confidence Index (PDF)

		Competing for talent in the oil patch (PDF)

Marketing Communications Effectiveness (Print and Web)

This study will explore the trends and changing elements in effective traditional and online marketing communications in the oilfield, as well as operators’ perceptions of different oilfield service companies based on their advertising and website effectiveness.

October 2007