Gulf Research

Currently available for purchase

Brand Equity Measurement
	Corporate Brand Equity
	Drill Bits Brand Equity
	Drilling Technologies Brand Equity
	Pressure Pumping Services Brand Equity
	Completions Brand Equity
	Production Services Brand Equity
	Well Logging, Formation Evaluation Brand Equity
	Well Testing Services Brand Equity
	Well Intervention Services Brand Equity
Improving ROI on Marketing
	Salesforce Effectiveness
	Advertising Effectiveness
	Trade Show Effectiveness
	Successful New Product Commercialization
	Attracting and Retaining New Employees in the Oilfield
	Customer Experience and Brand Loyalty

Gulf Research reports are also available through an online dashboard for easy distribution and accessiblilty within your company.

		World Oil Business Confidence Index (PDF)

		Competing for talent in the oil patch (PDF)

Oilfield Service Corporate – Brand Equity Study

Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major multi-segment oilfield suppliers including Schlumberger, Halliburton, Baker Hughes, Weatherford, Smith, BJ Services.