Currently available for purchase
Brand Equity Measurement
Corporate Brand Equity
Drill Bits Brand Equity
Drilling Technologies Brand Equity
Pressure Pumping Services Brand Equity
Completions Brand Equity
Production Services Brand Equity
Well Logging, Formation Evaluation Brand Equity
Well Testing Services Brand Equity
Well Intervention Services Brand Equity
Improving ROI on Marketing
Salesforce Effectiveness
Advertising Effectiveness
Trade Show Effectiveness
Successful New Product Commercialization
Attracting and Retaining New Employees in the Oilfield
Customer Experience and Brand Loyalty
 
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World Oil Business Confidence Index (PDF)
  Competing for talent in the oil patch (PDF)

Drawing Winners



Production Services Suppliers – Brand Equity Study

Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of fracturing, well stimulation, production monitoring, scale/sand/water control, artificial lift, production logging, well interventions, workovers.

Halliburton
Schlumberger
Baker Oil Tools
Weatherford
BJ Services
Smith
National Oilwell Varco

 

 

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