Brand Equity Studies
Oilfield Service Corporate
Drill Bits Suppliers
Well Logging, Testing and Formation Evaluation
Completions Technologies Suppliers
Production Chemicals Suppliers
Drilling Systems and Technologies Suppliers
Production Services Suppliers
Technical Computing Software/Services Suppliers
Fluid Systems Suppliers
Calculating Brand Equity for Investor Relations
Marketing Effectiveness Studies
Marketing Communications Effectiveness (Print and Web)
Sales Force and Tradeshow Effectiveness
Customer Satisfaction
Net Promoter® Benchmarking
Oilfield Employer Reputation
Attracting and Retaining Employees in the Oilfield

World Oil Business Confidence Index (PDF)
  Competing for talent in the oil patch (PDF)

Drawing Winners



Production Services Suppliers – Brand Equity Study

Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of fracturing, well stimulation, production monitoring, scale/sand/water control, artificial lift, production logging, well interventions, workovers.

Halliburton
Schlumberger
Baker Oil Tools
Weatherford
BJ Services
Smith
National Oilwell Varco

September 2007

 

 

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